00:47:13 - 2393 Texas, will have a notion of what that-what that world looks like around them and that is very much drawn by the plants around them, by the trees, by the shrubs, by the wildflowers. If we can do that, we sensitize people to the role of plants in a healthy ecosystem and through that to this broader sense of stewardship for the natural world. So, you know, some people care about whales, and some people care about, you know, protecting a wilderness, some people are concerned about hazardous waste dumps. I mean in my career, I've been concerned about all of those things. Our-our piece of this is through plants and it's a-it's a harder sell sometimes certainly than whales and koala bears but I think as people are getting more knowledgeable about science and thinking about things like climate change and-and-and water scarcity, it's becoming a message that's