Happy Motoring!

If cold weather's starting and warmup is your problem, take a tip from Happy: The lower the temperature, the more you need Esso Extra.

With Esso Extra, your car really comes alive with power. You see, Esso Extra, the first premium gasoline created through atomic research, gives you quick starts, faster warmup, more power quicker, smooth performance, greater driving pleasure - yet it generally costs less than most other premiums.

So next time you need gasoline, remember: The lower the temperature, the more you need Esso Extra for happy motoring! At the Esso sign, the world's first choice.