Exxon Presents: 25 Years of Southwestern Conference Football; Exxon Presents: 25 Years of Southwestern Conference Football
- Clips of radio announcers for Southwest Conference (SWC) games accompanied by photos
- Introduction
- Title card: Exxon presents
- Title card: 25 Years of Southwestern Conference Football
- Title card: Compiled from the yearly SWC Football Highlights films produced by Humble Oil & Refining Company
- SWC logo, with schools in the conference
- Connie Alexander: "We're going to try to squeeze a quarter-century of gridiron heroics into a short half-hour of entertainment. We can't cover all the great games, we can't cover every great team, and certainly not all the great players, but we will try to capture the styles of play, the moods, the trends and the excitement that have made the game great for players and fans alike."
- Southern Methodist University's (SMU's) Doak Walker
- University of Texas' Bobby Layne
- 1947 SWC Championship, Texas vs. SMU
- Late 1940s
- Texas A&M University's (A&M's) Bob Smith
- University of Arkansas' Clyde "Smackover" Scott
- SMU's Kyle Rote
- SMU's Fred Benners
- Rice University's James "Froggy" Williams
- 1949 Rice vs. Texas
- Early 1950s
- Texas Christian University's (TCU's) Leo R. "Dutch" Meyer
- Mid 1950s
- TCU's Jimmy Swink and A&M's John David Crow
- 1956 TCU vs. A&M
- SMU's Don Meredith
- Early 1960s
- Baylor University's Doyle Traylor
- Baylor's Ronnie Bull, Ronnie Goodwin and Ronnie Stanley
- 1963 SWC Championship, Baylor vs. Texas
- Texas Tech University's Donny Anderson
- Mid to late 1960s, focus on offense
- SMU's Chuck Hixson
- A&M's Edd Hargett
- University of Texas' Chris Gilbert
- SMU's Jerry LeVias
- Bill McClard kicks a NCAA record breaking 60-yard field goal
- University of Texas' Wishbone T formation
- 1969 SWC Championship, Texas vs. Arkansas
- 1971 game, Rice vs. Houston
- Summation
- Mention of announcer Kern Tips
- Credits:
- 25 Years of Southwestern Conference Football
- Narrated by Connie Alexander
- Produced by Visual Productions, Inc.
- Brought to you by Exxon