Interview with Dr. Alex Tan

  • Dr. George Daniels (GD): Today is June 4th, 2020.  I'm George Daniels at The University of Alabama,  
  • and I am talking today with Dr. Alex Tan who is  in Pullman, Washington, at the Murrow College  
  • of Communication at Washington State University.  This is for the AEJMC Trailblazers for Diversity  
  • Oral History project. We need to let you know that  this particular interview will be archived at the  
  • AEJMC headquarters in Columbia, South Carolina  and the Briscoe Center of American History at  
  • The University of Texas at Austin, and we want to  think, Dr. Tan for talking with us today. Dr. Tan,  
  • you've been at Washington State for a long time.  What's it like working at—in Pullman, Washington?
  • Dr. Alex Tan (AT): Well, Pullman  Washington is a small college town,  
  • and Washington State University is a large  public university — fairly large for this area.  
  • And it's a good quality of life in the  community and the University, especially under  
  • the current president, [who] is focused and  dedicated to diversity and to the inclusion and 
  • the elimination of racism. [T]hat's always  been the climate here in terms of university  
  • administration, at least for the past three  presidents, and I worked for four presidents.
  • And so, it's an exciting place to be in. At  the same time, we don't have the problems,  
  • issues of larger cities, and sometimes that's  difficult because we are isolated, and, we, the  
  • faculty have to make a conscious effort to be part  of the real world where the real problems occur.  
  • But it's a good experience,
  • GD: You've been there for a long time,  but right now your role is special  
  • assistant for research and graduate studies.
  • AT: Special advisor to the College for Research  and Graduate Studies. In that capacity, I help  
  • the college, Bruce — who is the current dean —  and the faculty advance our research programs and  
  • the graduate program. So that is what am doing,  and I teach. I also teach. I teach one class  
  • a semester, and I continue my research and  writing. That is my role at the college today.
  • GD: Now you're originally  from the Philippines, correct?
  • AT: Yes, I am an immigrant from the  Philippines. I came to the United States at  
  • age 18 to start graduate school. So,  that that's fairly young for grad school,  
  • but I finished college. You can do this  in the Philippines at an early age. So,  
  • I am an immigrant. I came to the United States,  the University of Wisconsin, Madison, at age 18,  
  • and this was at the height of the late  1960s. That tells you how, how long I've  
  • been around. [That was] at the height of the  civil rights movement and the anti-Vietnam War  
  • protests. I was born in the Philippines. I  am a U.S. citizen, and I am an immigrant.
  • GD: Now I've got to ask you. We're  doing this interview on June 4th,  
  • 2020, and as we're doing this interview, there  are many, many incidents of civil unrest happening  
  • around the United States and actually many  protests around the world. You must have an  
  • interesting context to look at these 2020 events  given when you arrived in the United States.
  • AT: Well, there is some similarity between the  civil rights demonstrations in the late 60’s,  
  • which was led—spearheaded by  young activists of all races,  
  • led by black activists. I remember the  Black Panthers. They were a credible,  
  • respected group — at least in my circles at that  time, to today; and today, the protests are led  
  • also, [and] are participated in by a multicultural  group of young people. The civil rights  
  • demonstrations led to some change. Not enough, but  some change. And I hope that these demonstrations  
  • in protest of George Floyd's murder will lead  the change also. And I'm glad our leaders,  
  • specifically President Obama, are neutralizing  the poison from some of our other leaders.  
  • So, I see a similarity. I see a similarity,  and [I’m] hopeful that real change will result.
  • In fact, I must tell you. I wrote a book —  the manuscript is done — on who is racist,  
  • why racism matters. This is not a textbook. I told  my publisher I wanted this for a general audience,  
  • but I had to rewrite large portions of it given  the current crisis. So, I'm hopeful the protests,  
  • the show of solidarity today, which I see  some similarities in — among young people  
  • especially — with the civil rights demonstrations  in the late 60’s, will result in real change.
  • GD: So you arrived here in the 60’s as  a master’s student at The University of  
  • Wisconsin-Madison. What was it  like in Madison at that time?
  • AT: Madison was and continues  to be a very progressive,  
  • very progressive city — an island in the  middle of conservative communities. So,  
  • when I arrived in Madison, I was introduced and  educated in issues of race, issues of diversity,  
  • issues of social injustice, from some professors  but mostly from peers — from other students.  
  • I remember Paul Soglin, who  was the leader of the SDS.
  • I mean, you're a different you're a younger  generation, so this is history to you. But he  
  • was the leader of the Students for a Democratic  Society, and he eventually was elected mayor. So  
  • that is the type of environment I was socialized  into as an 18-year-old, as a master's student.
  • GD: Now, you mentioned that the city,  
  • Madison was progressive. But the state  of Wisconsin, maybe not so progressive?
  • Speaker3: That is correct, and I think that  that is reflected — except for [in] Milwaukee,  
  • you have a working-class population in Milwaukee.  I think that is reflected in some of the politics  
  • and in the stronghold that conservatives have  [there] — I was going to mention a political  
  • party, but I should stray away from that —  [and] still hold in some of the rural areas.
  • Well, [it’s] the same thing in  Washington state. There is group of  
  • far-right conservatives in eastern Washington that  want eastern Washington to be a separate state.  
  • Because you have the West Side, we find all the  progressives and liberals there and, in eastern  
  • Washington — except for Pullman where we are —  [and] in neighboring Moscow, in Idaho — where  
  • the University of Idaho is — we are surrounded  by conservative communities. And this is not to  
  • put a value. Conservative is not necessarily  bad, but it's just a difference in ideology.
  • There are still remnants of white supremacists and  Aryan Nations — not in not so much in Washington  
  • state as some in in eastern Washington cities  and communities — but mostly in northern Idaho,  
  • which at one time was the headquarters of Butler,  
  • the head of the Aryan Nations. But he was thrown  out by the Southern Poverty Law Center and  
  • actually [the] citizens of that of that community.  So that is the environment I am in now. But the  
  • environment I was socialized into as a young grad  student in Madison, Wisconsin, was very different.
  • GD: Now you came to study science  communication, but you had actually  
  • worked as a science writer or a  journalist in the Philippines, correct?
  • AT: I did. I worked right after graduating  from college in the Philippines. I worked as  
  • a science journalist. I wrote science  stories for national publications.  
  • And so, I pursued a master's in science  agricultural journalism at that time. Now it's  
  • life sciences and environmental communication.  
  • And [I] work[ed] as a graduate assistant  writing science stories for the University.  
  • No professional work in the United States. I don't  have the experience of working as a professional  
  • journalist in the United States. All my experience  writing was with the University of Wisconsin.
  • GD: So what did you take up in terms  of your research as a master's student?  
  • You recall some of your first projects  that you did there at UW Madison.
  • AT: Yes. At that time, one of the things I thought  is — because we were introduced [as] grad students  
  • to research in the academy, especially in our  field. — I went with the flow, the mainstream.  
  • No diversity research as a master's student.  That began later on in Ph.D. school. So,  
  • I studied about effective ways of communicating  science, especially agricultural news to the  
  • general public. So, it was all mainstream research  — by mainstream I mean no focus on diversity.
  • GD: Now, while that was mainstream, were  there diverse researchers looking at those  
  • topics? In other words, were there  people from underrepresented groups  
  • studying science communication and communication?
  • AT: No, not at all. And that was  true also of my Ph.D. work. In fact,  
  • there was a disconnect because  what was happening outside of the  
  • classroom — you had all these protests  and a discourse about racism —  
  • within the department, especially in journalism  and mass and agricultural communication,  
  • almost all of the professors, all of the faculty  were white male. In fact, I can't recall a single  
  • professor [or] faculty member of  color at that time. Almost — well,  
  • not almost — all of my classmates were white men  and women and some international students. No  
  • African Americans; no Hispanics; no Native  Americans. So, there was a disconnect.
  • Now the research that we were studying also  at that time — this is a long time ago —  
  • no focus, no mention of diversity issues or  racial issues, at least at least the articles  
  • we were studying. We were concerned with such  things as media effects, a lot of theories,  
  • especially in Wisconsin. And so, there  was this disconnect, what we were studying  
  • and what was happening outside in the real world.  Now there were exceptions because the Ph.D. in  
  • mass communication and journalism in Wisconsin is  interdisciplinary. So, we took courses outside.  
  • So, there were professors  in medicine, in psychology  
  • and sociology who were studying issues of race  and issues of diversity, in particular psychology.
  • GD: So you went straight from your  masters, finishing your master’s degree,  
  • into a Ph.D. program?
  • AT: I took one year off and  taught as an instructor at Cornell  
  • and then came back to Wisconsin.
  • GD: What was Cornell like? I got  to make sure we get that in there.
  • AT: Well, Cornell was very similar to the  University of Wisconsin; also in a small  
  • college town, but the same thing. Issues of race,  racism, [and] diversity were not being studied in  
  • communication journalism departments. They were  doing studies. These issues were being studied  
  • in sociology, political science, psychology  a little bit. But in our field, hardly.
  • GD: So you spent one year teaching  there, then you went back to Madison  
  • to begin your Ph.D. program, this  time in an interdisciplinary program  
  • where there was some attention to diversity,  or people were studying issues that  
  • related to some of the things happening in the  larger society. Talk about that experience.
  • AT: Ok. I started asking questions. Why are  being an immigrant and not having grown up,  
  • until 18 anyway, with the historical basis for the  problems that we were facing at that time. So, I  
  • educated myself outside of the classroom on issues  of racial injustice. And I sought out professors  
  • who are interested in those same issues, so  that perhaps we could begin using science  
  • to shed some light on those issues and  some understanding — and more importantly,  
  • to come up with some possible solutions.  So, a lot of it was self-education reading.  
  • A lot of it was seeking out those professors  who were interested in the same issues. And one  
  • professor in particular, has made an impression  on me through all these years. Even today. His  
  • name is Leonard Berkowitz in psychology to  start. He was one of the first researchers  
  • to study violence and aggression, and one of  the first scholars using experimental methods  
  • to make the connection between what we see on  television, violence in television and who are the  
  • victims and aggression in the real world. So that  was what it was like studying in medicine. I had  
  • I had excellent mentors in the journalism and  mass communication school. They were excellent  
  • researchers, scholars. People like Steve  Casey who has passed on, passed away,  
  • some time ago, but we still read some of  his articles. Jack McClaus and then people  
  • from outside of the school of journalism. So  that was what it was like. I my early research  
  • followed mainstream research in our fields of  media effects and a lot of heavy on theory,  
  • selective exposure, but then gradually towards  the end of my Ph.D. program and especially as  
  • a young faculty member later on, I focused  on the issues of diversity issues of racism.
  • GD: Now, when you are a Ph.D. student, that  would be about the first time that you were  
  • presenting papers, that was then AEJ. Correct?
  • AT: Correct. AEJ. Yes. And those papers were media  effects, selective exposure, theoretical concepts…  
  • And I presented papers in the communication  theory and methodology division because until  
  • Lee Barrow established our division, that was the  division to go to if you had theoretical papers.  
  • I remember in all of those, you  know, all of those sessions,  
  • nothing… about nothing, about diversely,  nothing about social injustice, and this was  
  • this is, what we were, the  environment we were working on.
  • GD: Now I got to go back and I want to make  sure we understand everybody understands  
  • you just mentioned Dr. Lee Barrow, who  was at one time head of communication  
  • theory methodology [CT and M]  before he started the math division,  
  • but talk about your interactions  with him, even at CT and M.
  • AT: Yes, he was. He was an inspiration  because he was… he was a person well respected  
  • for very good reason that I would have  conversations with, I would have coffee with.  
  • And he motivated me to follow his work. That  is, we should make AEJMC an organization  
  • that is sensitive, that does work on social  injustice and racism and diversity. In fact,  
  • when I was AEJMC president many  years ago, I initiated a movement  
  • to give Dr. Barrow a special award.  I think it was a presidential award  
  • and we did it! And this was recognition for  everything he had done, both as a teacher,  
  • a scholar, a mentor, as instrumental in getting  our division established. So, he was a mentor.
  • GD: Now you mentioned that  you were AEJMC president.  
  • While we're speaking on that topic, let's talk  about your involvement in the association.  
  • Person doesn't just become  president. You must have found  
  • something that really attracted your  attention and made you stay involved.
  • AT: Well, yes, what attracted my attention? Two  things. One: Journalism and mass communication  
  • have always been fields that are not taken,  have not been taken as seriously in the academy  
  • and by policymakers as a legitimate, academic  discipline. Ok, nothing wrong in being a strong  
  • professional field, but in comparison to fields  like sociology, psychology, political science,  
  • most people outside of our field knew very little  about what it was, what we were doing in terms of  
  • research, teaching, outreach. And so that was  one of my motivations… Let's see, how can we as  
  • an organization, a membership and faculty elevate  the status of our field within the academy? And  
  • that's by doing good research and that's  by promoting ourselves in terms of  
  • the National Science Foundation. So,  we recognize when we submit grants.
  • AT: But the other motivation was I notice  that in spite of all good intentions,  
  • it's a lot better today, in spite of a lot of  good intentions diversity and social justice  
  • at that time, especially the early years, were not  as much of a focus of the organization as some of  
  • us would like it to be. Now that's changed. I  am so glad about the transition and under the  
  • leadership of recent presidents and councils and  Jennifer, AEJ is very much today at the forefront  
  • of this movement to be inclusive, to look at  all issues. And those were my two motivations.
  • GD: So you would have been  president in the 1980s or?
  • AT: 1990s, 90s. Yeah, I think it was 1998  the Chicago Convention and you know what,  
  • one thing I'm really pleased about and proud  of… You know how in AEJMC conventions… in AEJMC  
  • conventions, we have a keynote speaker?  You know the. Yes, you're probably as  
  • a kid at that time, but you know what  keynote speaker I got. Is Jesse Jackson.
  • GD: Oh, wow, Okay!
  • AT: And this was a full house. You should  have seen the audience standing room only.  
  • And he spoke about how journalists can  contribute to the movement for justice and  
  • then some of our members who were invited, I  invited them on stage. I had a panel of scholars,  
  • prominent scholars coming to talk to Jesse  Jackson's talk. Steve was there, Ellen Taylor,  
  • some of the historical figures in our field.  But Jesse spoke for so long, so animated,  
  • that there was very little time for the panel  discussion, reacting and stuff, but it worked  
  • out really well. And one of our members, her name  will come to me in a minute, took the stage, asked  
  • me if she could read a poem to Jesse Jackson.  And I said, sure. She read a very emotional poem,  
  • and the line that I remember was  “Run Jesse, run,” for president. So,  
  • this was in the late 1990s, and that is  something that I will cherish forever.
  • GD: One of the things that we did some  years ago is I worked with a colleague  
  • on researching the research presented in  the minorities of communication division,  
  • and we found a number of papers written about  Jesse Jackson. So, I'm wondering if maybe that  
  • might have sparked some people to do research even  in his first campaigns in the 1980s. But then,  
  • as he continued to be a figure on the scene  in the 1990s that there was a lot of interest  
  • in his political involvement and how we presented  that in the media among those doing research.
  • AT: I hope so. I'm sure there are other  reasons, but that was part of my motivation  
  • is to get in the limelight prominent people  who are who are conscious of these issues  
  • and who can bring the real world  to our world, our academic world.
  • GD: So you left Wisconsin with your Ph.D.  
  • and you began your professorial journey,  I believe in Texas, is that right?
  • AT: Texas Tech University. Another  conservative environment but fairly  
  • progressive university. And actually, it was a  Texas Tech where I began studying, researching  
  • people of color, the issues that  were being faced, and I started  
  • looking at, first of all, content analysis,  what was being presented in the media  
  • and then from there… from then going on  to studies of political participation and  
  • then also looking at how the larger white  mainstream population developed a bias,  
  • developed either explicit or subconscious racism  towards groups of color. So because again,  
  • of the environment, there were  large populations of Hispanic  
  • communities around Lubbock  also some black communities,  
  • and I wondered how would they thrive in a  general environment that was, that might  
  • not have been receptive enough. So, it was at  Texas Tech where I began studying these issues.
  • GD: Now when you joined the faculty there,  
  • were there other faculty from underrepresented  racial groups or was that number pretty small?
  • AT: No, not there was not. None. No  representation. And although as a U.S.  
  • citizen, I didn't count myself because I'm  looking at historically underrepresented  
  • minorities as I'm looking at  when I talk about diversity.  
  • We were looking at historically underrepresented  and marginalized communities. It was me.
  • GD: What did that do to the research that you  were doing? Did that make it perhaps challenging  
  • to research topics that that weren't a lot of  other colleagues to collaborate with on papers  
  • and to co-author projects, to look for grants?  What was that like as an assistant professor?
  • AT: There was very little collaboration.  The collaboration came with students.  
  • So, I had to recruit grad students,  
  • get them interested in these topics with some  modicum of success because of a few of them really  
  • got interested in this topic and went on, a few  for Ph.D. We didn't have a Ph.D. program then at  
  • Texas Tech and continued their research programs.  But in terms of collaboration with faculty?  
  • Very, very little. Not because they didn't want  to, [but] because they had other interests.
  • GD: Now, Texas Tech is considered today a  Hispanic serving institution, I don't know  
  • It have that designation then, but  that might have been something that  
  • in terms of being in Texas, that  there would be more people from  
  • Hispanic or Latino background that might influence  the opportunities to do research in that area?
  • AT: Yes, I think that is exactly what  happened. And one of the good things  
  • about that center, they have a  Hispanic center. It is funded by a  
  • big contribution from a former editor of the  journal for a publisher who happens to be a  
  • white man. So, there are just alliances that  even today I think we should be looking at.
  • GD: So you went through the tenure  track. You became an associate professor  
  • and then eventually you did some leadership  of the graduate program there at Texas Tech?
  • AT: Yes. I became director of the graduate  program and that is how I was able to recruit grad  
  • students to work with me. And I rose through the  ranks to the professor at Texas Tech University.  
  • And it was a good experience again. I tell myself,  “Well, this is a… I told myself this was a social  
  • laboratory. I could study these.” I was interested  in interactions between different races.  
  • And so that was my career  at Texas Tech University.
  • GD: When we talk about diversifying the faculty,  
  • we know that much of that comes from  diversifying the ranks of graduate students.  
  • Can you talk a little bit about maybe how we find  students from these underrepresented backgrounds  
  • to get them into our graduate programs  at places like Wisconsin or Texas Tech?
  • AT: Yes, I think we should recruit early. We  should recruit at undergrad programs, which  
  • we should look at universities, colleges, programs  that have good representations of people of  
  • color including the historically black colleges,  including the native colleges, and we have a few  
  • in the northwest, including colleges, let us say  in El Paso, Texas, which are heavily Hispanic. So,  
  • we start early to send our faculty, hopefully  faculty of color. But that's difficult to do  
  • because there's just still today there very  few. Talk about, okay, what does it mean to be  
  • a grad student? What does it mean to have a Ph.D.  to uplift them in terms of aspirations? You can do  
  • this. You can do meaningful research. So that's  one way. The second way, I think, is to seek out  
  • funding. Special fellowships and scholarships…  Ford Foundation has a good scholarship program.
  • AT: So does Bill Gates program for undergrads.  And we have to do this carefully because  
  • depending on who the leaders are  in national government, like today.  
  • So, we don't run afoul of laws and policies. But  there are ways of doing that looking for private  
  • sponsors, for example, and they can specify  who the scholarships are for, looking at  
  • defining the criteria in ways that will attract  minority students, but do not necessarily mention  
  • that this is for Hispanics or Native Americans.  So, I think scholarships and recruitment are very  
  • important. Once they are with us is to provide  a culture, an environment that is supportive.  
  • So that they don't feel out of place,  that they are not victims of racism.  
  • It's not easy, but it can be done.
  • GD: So we reached the mid 1980s you've been  leading the graduate program there at Texas Tech,  
  • and I guess at that time it was just a school,  right? It wasn't a college at that point. Correct?
  • AT: Yeah. Exactly. Department.
  • GD: Department. And then you have an  opportunity to go to the northwest to  
  • become part of the faculty at Washington  State. Talk about that opportunity.
  • AT: I was actually nominated  
  • to be department chair. We were a department  at that time because there was a reorganization  
  • bringing together at that time speech,  communication and the media fields. So,  
  • I sent in my application. I was nominated and I  was selected to be the first department chair of  
  • this reorganization. And then after a couple of  years, we, the faculty and I developed a plan to  
  • restructure the department as a school and  name it after our alumnus, Edward R. Murrow.  
  • So, at that from the night from 1980s until  2006, I was mostly in administrative work  
  • at Washington State University.
  • GD: So that was a lot of that's  a lot different than working  
  • on research like you were doing at  Texas Tech. Yes, I was at adjustment.
  • AT: I tried to continue my research  with especially working with assistance  
  • from grad students and continuing my  publication. And it was at that time  
  • actually when I got more involved  in AEJMC and with Dr. Barrow  
  • and got involved in issues of diversity at AEJMC.
  • GD: So you're telling me that Dr. Barrow got  you involved beyond just presenting papers,  
  • doing other things? Yes. You  remember a couple of things,  
  • maybe committees you served on or  projects you worked on it with him.
  • AT: Well, United was so long ago,  but one of the projects was… When the  
  • division was established, my division, okay,  how do we reach out to the membership? Well,  
  • this was actually with Jennifer. Jennifer  is great, by the way, if she ever sees this  
  • because I noticed, okay, I was one of the first  members of the MAC division, and so I shifted my  
  • presentations from theory and methodology to  MAC. But I noticed we were speaking to the choir.  
  • You look at the audience, look at the membership.  We were maybe 80%, 90% people of color.  
  • And I wondered Lee and I thought, okay, how do  we reach these prominent scholars that those  
  • that are not attending our meetings? So that  was one of the things we try to do. Okay, we get  
  • the Steve JV, the Max McCombs,  you know, our prominent scholars  
  • join in, join in. And I think we were we were  sort of successful and expand the membership  
  • because we… we I mean people of color, we  can't do this alone, we should be leaders.  
  • We need allies of people who think likewise  not necessarily the same skin color,  
  • and there are some of those folks around. And  that was one of the things we tried to do.
  • GD: Can you think of any anybody in  particular who really decided I want 
  • to be an ally? I want to be an active member  of MAC, maybe at that time, who's still around?
  • AT: Ah, I cannot. I know Steve was. He's  not around, Jack MacLeod, was retired,  
  • but I think if you look at some of the recent  
  • writings of Max. There is this element in it, and  I'm just so pleased that the progression because  
  • I have often been told I don't know how accurate  this is, that I was the first person of color to  
  • be color, to be president of AEJMC. But look  at what's happened, look at our president,  
  • vice president-elect thereby cut. So it's... And  look at the cooperation, the support shown by  
  • the Commission Status of Women, Commission on the  Status of Minority, the different divisions, MAC  
  • theory and methodology. I noticed some one  of their leaders saying, we're with you.  
  • So, that is what we're looking for. And  I think that happened with this vision.
  • GD: I do want to go back to something you  mentioned a moment ago, you specifically mentioned  
  • Max, and you're talking about  Max McCombs specifically. Yes,  
  • yes. And you said that within his research, he  made sure that issues of diversity came through  
  • even in some of his data sets, how he  did analyses. Speak a little bit more  
  • about that because I think that's important  to mention when we talk about diversity.
  • AT: I think Max influence has  permeated a lot of the research on  
  • agenda setting now, agenda melding,  because you look at topics and issues  
  • very much involved in this. So, looking  at, let's say, topics or issues of social  
  • injustice especially what's going  on today. And how do people form,  
  • agendas, opinions? And that is an example of  specific issues that are of interest to us.
  • GD: So what you're saying is diversity and issues  of social justice they don't just get addressed  
  • with people who are from the marginalized  groups. They also get addressed by everyone  
  • addressing those issues within  their research and developing  
  • opportunities to measure the degree to  which diversity is influential happening.
  • AT: Correct. And that is that is the goal. So,  it's not only us who are doing this research  
  • because there are small minorities of  people mainstream who will suspect our  
  • research. So, for example, me when I started  doing this, why are you doing this study again of  
  • Asian-Americans? Blacks of Hispanics? What is  the general, this was early on in my career,  
  • what is the general significance of this?  Why don't you study White discrimination?
  • AT: So that doesn't happen anymore, of course, but  early on. And so, this is why it's important for  
  • our scholars, regardless of color, to  study these issues. Science is science.
  • GD: I do want to make sure that we talk a little  bit more about the work that you've been doing  
  • at the Edward R. Murrow School and college.  Now in particular, you brought together some  
  • units that were separate, and you  worked in that role for a long time.  
  • How has that gone? What were the challenges  in doing that as an administrator?
  • AT: Some of the challenges were the silo  mentality protective of what it is that I do,  
  • the perception that it's the pie is constant.  And if I get something, you lose something. So,  
  • it's the silo mentality so it was a  matter of getting people together, and  
  • research has a lot to do with it and teaching  that we are an interdisciplinary field. The issues  
  • that we talk about across this little subfield,  for example, issues in journalism, how to cover  
  • topics that that might be sensitive. So, this  bringing people together, convincing them that  
  • getting them to work collaboratively  was one of the challenges.
  • GD: Do you find that the school  or the college today is more  
  • interested and excited about interdisciplinary  work because maybe there are more grants  
  • that require that those financial realities  necessitate units working more closely together?
  • AT: Yes, I think that is that  is an accurate observation.  
  • If we want grants, there has to be  collaborative, interdisciplinary,  
  • especially the big grants and the complexity of  the of the problems. One of the things that I'm  
  • trying to infuse the faculty ever since I was  an administrator is that is that our research,  
  • regardless of methodology, qualitative  quantitative critical should  
  • be geared towards finding solutions  and understanding real social problems,  
  • not all this theory, abstract theory  stuff. And so, if it's in social problems  
  • are complex, for example, health  disparities, racism and racism,  
  • then you need to get groups of people  together from different disciplines.
  • GD: Within the university that you are part of,  you're in an area of the state and you mentioned  
  • this earlier, that is quite different from a large  metropolitan area where you might easily be able  
  • to attract faculty who want to live in the big  city. Do you find that getting graduate students  
  • and faculty from underrepresented groups  is still a challenge today in the college?
  • AT: Yes, it is not only the moral  college, but the university as a whole.  
  • When I left the directorship of a school  that time I work for a few years for the  
  • president and the provost, and one of my  assignments was to develop and implement  
  • a strategic plan to increase the diversity  of the faculty looking at underrepresented  
  • populations. And what you mentioned was  exactly one of the one of the issues that  
  • we were faced with. Location, location, because  our faculty is from underrepresented groups,  
  • need to feel at home, need to feel secure, need  to need to be in a culture that is supportive  
  • and need to have community is not only within the  university but outside that they can relate to.  
  • And so those are sometimes conditions that that  we find to be challenges to recruiting a diverse  
  • faculty. But we came up with different plans that  only the college. But I worked for the entire  
  • university at that time, so we came up plans and  hopefully how to neutralize this disadvantage.
  • GD: Within the college is that a little bit  easier? What role does accreditation play  
  • in kind of pushing the focus to that area?
  • AT: Accreditation is good because the diversity  is not only one of the core values, but one of the  
  • criteria. Now we are not accredited. We have never  gone up for accreditation because of a strong  
  • professional emphasis in the undergrad program. I  hope my personal hope is that for that to change.  
  • Recruiting faculty of color from underrepresented  U.S. groups… is still very much a challenge and  
  • the problem in our college. We have a fairly  good contingent by that and maybe maybe a third  
  • of the faculty are international and eventually  they become we become US citizens. But I'm talking  
  • about African Americans, Native Americans,  Hispanic Americans. That is where I think  
  • our focus should be. We have not been very  successful. Neither has the university.
  • GD: Do you find yourself mentoring a lot of  the faculty who are coming in initially as  
  • international and then their status would  change, but even getting acclimated to  
  • the environment and the United States  since you went through that many years ago?
  • AT: Yes, and not the only international faculty,  but actually when I was in the president's office  
  • faculty of color from underrepresented U.S.  groups and also grad students and this is
  • Speaker3: One thing that we're emphasizing  there need to be exemplars, there needs to be  
  • models. So, I can do this. You're in that  position. You're a professor. So how do I  
  • get there? I have this problem. How do we solve  it? And so not only me, but the small number of  
  • faculty of color in the university are mentors  to students, not only grad students, undergrad  
  • students, actually. So, this is why it's so  important to they have a diverse faculty.
  • GD: I do want to make sure we talk a little bit  about a couple of projects that you worked on.  
  • One that really caught my  attention as I was looking at  
  • some of your many, many books and projects  is this particular monograph you wrote about  
  • Asian-Americans and why…  what makes Asian-Americans  
  • get connected or not get connected? Can  you talk about your work in that area?
  • AT: Yes. So, looking at Asian-Americans  as a group is part of the general research  
  • orientation, but there have been a lot of  speculation and studies looking at different,  
  • minority groups and one of the fallacies of  this approach is people, policymakers included,  
  • who look at our groups as monolithic groups.  When we talk about Hispanics, well, that's  
  • made up of many different ethnicities.  Same thing with Asian and Asian Americans.  
  • The concept of model minority is destructive.  And what happens then when we talk in terms  
  • of this, general classifications is pitting  subconsciously, perhaps one group against another.  
  • So, what I'm looking at is, okay how, is the  larger media, mainstream media looking at this,  
  • at these issues? And that's one of the problems  we're in this monolithic groups failing to look  
  • at the individual differences. Now, I must say.  There's there being the significant progress,  
  • especially in the last two years. You're probably  aware, AP has said, do not use “illegal” to  
  • describe immigrants. A person is not illegal.  Instead, break it down from where and why.  
  • How did they enter the United States? And AP, I  think also recently, ASME also said when an act  
  • is clearly, according to the reporter and experts,  a racist act, call it racist, do not say racially  
  • insensitive. What is that? I think there is  movement, but one of the things I am trying to do  
  • is not to look at groups monolithically  and instead, for example, in the issue of  
  • media coverage is to look at specific groups,  and I think there is there is movement.
  • GD: Now, you just talked about the guidance that  the Associated Press is providing in the area of  
  • race and racism, but you just mentioned a  few minutes ago in your in your discussion  
  • having to update your most recent book project  that's about to come out on racism. Talk about  
  • that project. What will people be able to get  from that project? What are you providing there?
  • AT: Well, this is this is a transition for me  because all my other books have been academic  
  • books, including one on prejudice,  but I thought the publisher agreed,  
  • let's try to reach a larger audience. And  when I when I finished this manuscript,  
  • I was talking mostly about microaggressions,  racial profiling, unconscious racism. But now  
  • the murder of George Floyd pushes hate-crimes to  the center and using explicit, explicit racism.  
  • And so, what I am trying to do is,  first of all, cover both topics,  
  • illustrate, backed by theory,  
  • how many of the acts ordinary people do day to  day are activated by unconscious biases. But  
  • there will be a… and what are the consequences? I  talk about media, for example, how the media can  
  • reject these images or biases on health care,  certainly the judicial system, law enforcement.  
  • And then I said, I'm revising it to put more  of an emphasis on possible solutions, not mine,  
  • but from people like President Obama, who has a  whole site devoted to this and also from research.
  • GD: So you finishing another book, I  think this is like book number nine or 10?
  • AT: Yes. Looks something like that.  That's where I focus attention recently.
  • GD: What's next for you after that?
  • AT: Well, we have a Ph.D. student,  one of my students, we co-author,  
  • we are writing a book on a deadline for a  major press on Muslim women, for Afghan women,  
  • because that's another problem we have is  Islamophobia, particularly women, Muslim women.  
  • So that is that is going to occupy my time and  attention with my grad student. Our deadline is  
  • early spring next year. But it's,  you know, it's a labor of joy.
  • GD: When does one decide to stop  doing research or do you just do that  
  • as long as you can? I don't find  many people who can say they've been  
  • doing research and be active as an  academic for almost 50 years, right?
  • AT: Yeah. Well, I think the motivation has to be  there and the motivation is to help bring about  
  • change and the way academics, including myself,  can do this is using our platform—Professor—to  
  • do research that will help policymakers and  general public understand these issues and  
  • perhaps look for possible solutions. I think that  is the motivation. And if the motivation is there,  
  • so long as people can do it, they'll do  it by getting in research and writing.
  • GD: What do you think AEJMC can  do specifically as an organization  
  • to facilitate that kind of work being done?
  • AT: Oh, I think they're doing a lot already.  They have the Senior Scholars Program,  
  • Junior Scholars program. I think they have awards  for research in our field, simplest as recognition  
  • of this research in the same way that we  recognize, okay, the best paper in political  
  • communication, best paper in communication theory  and methodology is elevate our presence and give…  
  • recognize doesn't have to be financial  work, be a plaque at the general meeting  
  • and I think get the divisions and commissions  working together to realize that this is a problem  
  • and this is why I think the tragedy of George  Floyd is a catalyst for action, including our  
  • field AEJMC. So, you can see I get excited about  this as I continue writing and doing research.
  • GD: I got you. Dr Alex Tan from the  Murrow College of Communication,  
  • Washington State University. Thank you so  much for sharing your journey with us today.
  • AT: Well, thank you, George. It's been  a pleasure and thank you for doing this.